KONTOMED and Zahlenklinik: corporate design
Marketing & Design · KONTOMED and Zahlenklinik
KONTOMED and Zahlenklinik are two accounting firms under one roof. KONTOMED looks after medical practices, Zahlenklinik after small businesses from every sector. We developed a shared corporate design for both, in which each firm carries a gemstone as its colour: sapphire for KONTOMED, emerald for Zahlenklinik.
About the project
The brief
KONTOMED’s brand, with its logo, typeface, imagery and writing style, stayed largely as it was and became the foundation. Zahlenklinik got a new logo and its own colour. You should see that the two firms belong together, while each still appears under its own name.
The logo
The new Zahlenklinik logo is built the same way as KONTOMED’s, from symbol, name, line and descriptor. The plus also comes from the KONTOMED cross. On its own it appears in the favicon and the profile picture, always on white.
One manual for both
Apart from colour and logo, the same rules apply to both firms. The manual sets them out on 32 pages, with examples for business cards, letterhead, flyers and brochures. If another firm joins later, it gets its own gemstone colour, such as ruby or topaz.
Photos.
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More about Zahlenklinik
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